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Hey there, I'm Dr. Samantha - Business Expert, Author, Educator, and Founder & CEO of WORTH
I'm a Consumer Psychology & Behaviour Specialist and Peak Performance Expert who teaches others the strategies to unlock new levels of success based on the elements of human psychology. Over the last 25 years, I've worked with some pretty incredible business leaders, teams, entrepreneurs, athletes and performers, teaching them the tested and proven neuroscience methods, concepts and techniques to achieve higher levels of performance, and propel exponential growth.
I founded WORTH to share the tools and strategies that actually work by applying cutting-edge brain science to professional development and business growth. Rather than relying on outdated self-improvement techniques, these strategies harness neuroplasticity, cognitive enhancement, and behavioural reinforcement to maximize personal and professional success.

Upcoming Masterclasses
Mentors & Mavericks Masterclass (Live Online) - 5 May 2025
Join Dr Samantha Worthington's live Mentors & Mavericks Masterclass in May as she speaks to CEO of Downtown Music Hub, Ms. Mpume Mabuza. Each masterclass guest uses their stories, perspectives and strategies to provide you real-life mentorship and inspiration. These are not regular interviews - they are live raw conversations and remarkable opportunities for you to connect with the masterclass guest as if they were your own mentor.
Mentors & Mavericks Masterclass (Live Online) - 21 March 2025
Join Dr Samantha Worthington's live Mentors & Mavericks Masterclass in March as she speaks to Gift of the Givers Founder Dr Imtiaz Sooliman. Each masterclass guest uses their stories, perspectives and strategies to provide you real-life mentorship and inspiration. These are not regular interviews - they are live raw conversations and remarkable opportunities for you to connect with the masterclass guest as if they were your own mentor.
Mentors & Mavericks Masterclass (Live Online) - 22 Feb 2025
Join Dr Samantha Worthington's live Mentors & Mavericks Masterclass in February as she speaks to Entrepreneur and TEDx Speaker Andrea Beil. Each masterclass guest uses their stories, perspectives and strategies to provide you real-life mentorship and inspiration. These are not regular interviews - they are live raw conversations and remarkable opportunities for you to connect with the masterclass guest as if they were your own mentor.
Mentors & Mavericks Masterclass (Live Online) - 18 Jan 2025
Join Dr Samantha Worthington's live Mentors & Mavericks Masterclass in January as she speaks to solo endurance enthusiast and athlete Brendan Neil. Each masterclass guest uses their stories, perspectives and strategies to provide you real-life mentorship and inspiration. These are not regular interviews - they are live raw conversations and remarkable opportunities for you to connect with the masterclass guest as if they were your own mentor.